Archive for the 'Marketing' Category

RSS Advertising and the Future of the Inbox

on Wednesday, July 6th, 2005

Pat’s tip : from Ynot

Ron’s Comment:
Some RSS readers like Thunderbird can filter or block content inside the RSS. So it’s very soon that others will start to filter it out.
But obviously RSS advertising is a good idea. Since October 2004 I’m already accomodating advertisements at my site feeds.
Checkit out: RTC Feeds

Marketers See Opportunity as a Web Tool Gains Users

on Tuesday, July 5th, 2005

Really good article

THE fledgling R.S.S. business is starting to attract some attention from those catering to Internet advertisers.

Google, Pheedo, Feedster and Yahoo Search Marketing are all peddling advertising options for R.S.S., an increasingly popular way of having a personal computer automatically retrieve information from the Internet.

For example, R.S.S. users interested in local weather could view forecast updates on their computers without having to visit a particular Web site.

Some big companies, like Verizon, are starting to buy space in the R.S.S. information streams, which are selected anonymously and pulled from Web sites by a PC.

please read the rest of this article from NY Times

Different Pricing Strategy from Sony

on Monday, July 4th, 2005

PlayStation 3′s retail price will be $399.
However according to Gamespot’s coverage of the paper, the unit will cost $494 to manufacture.
So Sony will be taking an almost $1 Billion loss in the first year of the PS3.
They think it is normal for game companies to take a loss on hardware whenever a new console launches, since they typically focus on acquiring market share rather than generating a profit during the first year. During the second year and afterward, they can recover the losses with the savings that come from mass production and with licensing fees from publishers.

Link to Gamespot’s article

Ron’s comment:
So this show manufacturers’ pricing can be so different, even not to cover, the manufacturing cost. With different expectations, Sony accepts losses for the first year. However on a product like PS3, it will have a high demand from the gamers in the first year and ppl would buy PS3 even it is $500 or $600.
Balancing quick market penetration and future long term sales to today’s losses of a $1 billion should not be an easy decision even for Sony.

Yahoo Search Marketting

on Saturday, July 2nd, 2005

Reminds me of a blog page but their design is really cool.
Check Yahoo Search marketting home page and also their 50$ off page