Marketers See Opportunity as a Web Tool Gains Users

by Harun Yayli on Tuesday, July 5th, 2005 at 7:53 am under Google, Industry, Marketing, RSS, Yahoo

Really good article

THE fledgling R.S.S. business is starting to attract some attention from those catering to Internet advertisers.

Google, Pheedo, Feedster and Yahoo Search Marketing are all peddling advertising options for R.S.S., an increasingly popular way of having a personal computer automatically retrieve information from the Internet.

For example, R.S.S. users interested in local weather could view forecast updates on their computers without having to visit a particular Web site.

Some big companies, like Verizon, are starting to buy space in the R.S.S. information streams, which are selected anonymously and pulled from Web sites by a PC.

please read the rest of this article from NY Times

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